Go to market strategy

Since its launch in April 2016, Farmacy has become renowned for its innovative and delicious organic dishes, as well as its exciting array of plant-based comfort foods.

The first incarnation of the Farmacy brand was the flagship Notting Hill restaurant and bar. Using locally sourced products of the highest quality (much of which from their very own Demeter-certified farm in Kent), they have pioneered plant based eating in the heart of London.

With global aspirations, we were engaged to support in the development of their go-to-market strategy and investor engagement material. 

The main challenge was starting this activity from scratch, working closely with their managing director to consolidate an array of information from various sources within the business  and clearly develop and communicate their growth aspirations in the financial model and investor deck. 

We worked closely with the Founder and Managing Director, ensuring that we had ongoing engagement and workshops throughout the development process. This ensured that they were able to engage, contribute and collaborate throughout the process supporting in the delivery of an output they were happy with.

The focus of our delivery was on developing a go-to-market (GTM) strategy (to feed into the financial forecasting), a financial model and fundraising deck.

The product of this work not only provided the client with all the necessary documentation enabling them to engage with investors, but also supported them in building out their growth aspirations, enabling them to easily compare forecasted growth vs actual on an ongoing basis.