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Delivering Impact-led Technology

Future Arc has worked with the Marie Curie Executive Leadership Team and Board of Trustees since 2019 as their disruption and innovation partner.

Application on a phone screen. On-boarding for carers.

Challenge

Marie Curie is a national end of life charity providing care and support living with a terminal illness, and campaigns for better support for dying people. With global aspirations, we were engaged to support in the development of their go-to-market strategy and investor engagement material.

The End of Life health sector faces systematic detractors: limited people resource; limited budgets etc. This results in non-universal End of life experiences for people up and down the country.

Despite these pressures, the demand for the services is even higher. We were tasked with answering the question: ‘What is the future of end of life care?’, to determine what business models and technologies could be applied to disrupt and revolutionise patient outcomes.

Illustration of loving characters

Process

We combined a number of our innovation approaches. Our Disruption methodology scanned for future trends and technologies; we then took this foresight and created over 30 individual scenarios which were combined to create 4 future worlds. 

We then deployed our Fiercest Competitor approach: Given that these are the plausible futures we operate in, how would you deliver end of life care if you were a new company – with all the budget, resources and freedom to do it.

Outcome

Through rapid prototyping and feedback, Future Arc defined requirements for an MVP that we then developed for the client. 

The MVP is the first product in the market that focuses solely on the carer. The benefits of this is that it allows people to recognise themselves as carers and through this identification begin to look after themselves. The app created helps to:

  • Support and augment unpaid carers to deliver better care and enhance their own end of life experience through personalised support
  • Empower and digitise a responsive volunteer corps through the use of a matchmaker that connected them to people who need it most in a smart, modern way
  • Create a palliative care offering, to work alongside traditional hospices, enabling ‘telemedicine’ which is proactive and interlinked with the wider healthcare ecosystem.
iphone application for carers

“Future Arc helped us explore transformation through a digital lens. It was the first time we had worked with them and as well as their breadth of experience, we were impressed by the approach and intellect they brought to this work. As the lead for the project on our side, it was great to work with a small, boutique agency who acted like an extension of my team. We formed an excellent working relationship where they developed our thinking in a supportive way.”

Morven Masterton – Associate Director of Digital Innovation, Marie Curie